Advertising or Online Reviews Free Answers to Students-Myassignment

Question: What do Consumers Believe More Company Advertising or Online Reviews? Answer: Word of Mouth Still Most Trusted Resource Says Nielsen; Implication For Social commerce- Website Chaney, P., 2012. Word of Mouth Still Most Trusted Resource Says Nielsen; Implications for Social Commerce. [online] digitalintelligencetoday. Available at: https://digitalintelligencetoday.com/word-of-mouth-still-most-trusted-resource-says-nielsen-implications-for-social-commerce/ [Accessed 18 Apr. 2017]. In the particular source, the author is of the opinion that in the present time, customers as compared to previous years have more faith or trust on recommendations given by the friend and other customer opinions as expressed through online sources clearly reflecting the emphasis on online reviews on the part of the customers. On evaluating the source, it can be stated that it is a reliable source as it includes statistics from the Nielsens Global Trust in Advertising report to establish the stated opinion according to which the percentage of trust on recommendations made by friends and acquaintances was 92% and 70% for customer opinions posted online. Marketing in the digital age: A brand new game- Newspaper article Economist. 2015. Marketing in the digital age: A brand new game. [online] Available at: https://www.economist.com/news/business/21662543-people-spend-more-time-social-media-advertisers-are-following-them-brand-new-game [Accessed 16 Apr. 2017]. The article by The Economist puts forward the fact that due to the increasing number of social media users, the aspect of online advertising, which was previously not a mainstream means of advertisement has become, at present an essential means of advertising. The article also puts forward the fact that, globally the number of users of social media is as high as 2 billion. The chosen source is a renowned source of information due to the validity of the information provided on its part. Moreover, in the process of presenting its information, it is presented in such a manner so as to include wide range of readers along with providing with statistical information makes it a reliable source of information. However, the major weakness associated with the source is the absence of information associated with customers reliance on online reviews making it inappropriate for the research. Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management- Peer Reviewed Article Oyza, I. and Edwin, A., 2015. Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management. [online] Icommercecentral.com. Available at: https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382 [Accessed 19 Apr. 2017]. The article puts forward the fact that with the changing medium of communication and increased use of social media is impacting the business organizations in terms of their buying and selling process. It has been further opined in this article due to increased use of social media, these business organizations are struggling to make their presence felt among the buyers, wherein one of the major advantage of this form of media is it gives the scope of having public communication. However, on the contrary the major challenge is these form of media gives the scope to the users to express themselves freely, which results in influencing other positively or negatively. Thus, on the basis of the review of the article, it can be stated that it is a reliable source of information due to effective and logical research and evidences. Moreover as the article is a peer reviewed journal article, the information provided by it are valid in nature. Survey: 90% of Customers Say Buying Decisions Are Influenced By Online Reviews- Website Gesenhues, A., 2013. Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews. [online] Marketing Land. Available at: https://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 [Accessed 20 Apr. 2017]. The article by the particular website is of the opinion that 90% of the buyers are influenced by online reviews according to the survey conducted by Dimensional Research. Thus on the basis of the information provided by the article of the website, the influence of online reviews on customers can be clearly noticed. The particular article is reliable in nature due to the fact that the information provided on its part is fact based along with the incorporation of the result of Dimensional Research, making the source of information valid in nature. Customers Dont Trust Advertising?- Website Morphy, E., 2015. Whaaaa.... Customers Dont Trust Advertising?. [online] CMSWire.com. Available at: https://www.cmswire.com/digital-marketing/whaaaa-customers-dont-trust-advertising/ [Accessed 20 Apr. 2017]. The author is of the opinion that as compared to the traditional advertising and its impact on the buying decisions of the customers, in the recent times, the buying decisions of the customers are mostly affected by the opinion of family with 81% followed by online reviews 76%. Thus the impact of online reviews is clearly observed with the help of this article. The information provided on the part of the website is presented in a manner which helps a wide range of readers to comprehend it along with presenting it with statistical information. In addition to it, the information present in the article is in alignment making it valid for the research. However, in the process of present the statistical information it did not mention about its source, bringing question to its accuracy is one of its major weaknesses.